BusinessWeek has an interesting article called "Is Google Too Powerful?"
From the article:
…"Google’s phenomenal
ad machine, in short, has the potential to vaporize the profits of any
industry that traffics in bits and bytes and to shift the economics to
the advantage of Google, its users, and its cadre of partners. "It’s
Google’s world," shrugs Chris Tolles, vice-president of marketing at
Topix Inc., which makes money from running Google ads on its news
aggregation site. "We just live in it."
A lesson from Google: A major part of how Google stopped Yahoo was by offering a better advertising offering to advertisers, with Adwords. Adwords was really the Overture model with a little tweak that made it more logical to advertisers, and more profitable to Google.
In order to stop Google companies need to think how to kill or seriously hurt the cash cow. In Google’s case, that would be adwords/adsense.
Since for search engines, PPC advertising mainly works today on IP tracking, one way to do that is for major companies to unite and block tracking (from ISP’s networks for example). If done fast enough (before pay per action takes off), then their whole model would collapse.
There are other methods of course but I think whatever they are, in order to work well, you must attack their cash cow. Unlike what many think, I don’t think this is only about a better search product.
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Pay per action will be the natural way for advertising since there is no money waste from advertisers as pay per click does. Google already is getting it.
Block IP tracking? Are you serious? TCP/IP (upon which the entire internet works) needs IP - hence ‘IP’ in its name.
Unless I totally missed your point - but considering how much friction at&t got with charging for ‘faster’ access, I don’t see how an ISP could ever do that.
Very timely article, because just last night I was thinking of a simple piece of software that could hurt a certain type of PPC for domainers and it just reinforced a decision I made very early on in domains - don’t go after expiring link traffic.
Most webmasters probably don’t want links on their site to domains that have been dropped and picked up by domainers then parked at , but keeping up with this is a nightmare. It would be a simple tool to scan a site weekly and report to webmasters any links on their site now pointing to a parking page. Sooner or later, someone will write that. They may already have and it just isn’t well known.
Direct traffic on the other hand will always be direct traffic.
“Direct traffic on the other hand will always be direct traffic.”
Unlike other bloggers, I decided on this blog I will not give ideas to those who jeoperdize our business. In short, there are forces which try (and can) change the game on us.
“Nothing endures but change” - Heraclitus