Comments on: Search Volume or Search Value? http://www.conceptualist.com/2007/03/02/search-volume-or-search-value/ Tue, 16 Mar 2010 23:34:01 +0000 http://wordpress.org/?v=2.3.3 By: Frank http://www.conceptualist.com/2007/03/02/search-volume-or-search-value/#comment-12 Frank Fri, 02 Mar 2007 17:35:52 +0000 http://www.conceptualist.com/2007/03/02/search-volume-or-search-value/#comment-12 That's a great piece of research you linked to. Do you think those users don't express themselves clearly enough (just type 'real estate' instead of the more detailed query)becauce they are novice? Or maybe they are just lazy. Keyboards take work to enter things into. It would be terrific if the net ran on IPV6 and every user IP could be tracked back to a specific city block of geographical point.. and the routing table used to target ads to the neighborhood. Google should just buy all the Yellow pages advertisers for the database and then merge it with their platform.. better yet offer the yellow pages publishers a rev-share. ----Answer---- The way we search today isn't natural. Search engines provide AVERAGE results for our request, while we think in PERSONAL terms, based on our experiences in life. This is ultimately the difference between your brain and a search engine. Because search engines don't have the DB you have in your brain you have to go through a discovery phase in order to find what you are looking for. That discovery phase isn't natural as you now have to recall all sorts of information in order to find what you are looking for. Think of it this way, if you think of the term "real estate' you immediately take into consideration the beautiful house you saw yesterday around the corner, the article on emerging markets you read last week, or maybe the a mortgage you are in the process of getting, and so forth. The term "real estate" in your brain is much more complex then simply "real estate". It has "legs"! But in your brain, do you consciously remember all those legs? the answer is.. no. These are all links and references built over a lifetime. The brain is truly the ultimate mainframe! So the answer here current search methodology isn't natural and search engines try to educate you how to search against your natural thinking process. Long term, it won't last. The answer to this is to create a LIFE DB ( this is just a start.. <a href="http://research.microsoft.com/adapt/sis/" rel="nofollow">http://research.microsoft.com/adapt/sis/</a> ) and tap into it when user shows an interest. The biggest catch here is not to collect the information, but to use it while respecting user's privacy completely. It sounds counter-intuitive and plan impossible (when explained what comes to mind is "mind reading technology)"? but as I discussed this with you privately at TRAFFIC Delray last year, it is possible and we've already solved it a while ago. We're just too busy with other projects to put this in motion right now. That’s a great piece of research you linked to. Do you think those users don’t express themselves clearly enough (just type ‘real estate’ instead of the more detailed query)becauce they are novice? Or maybe they are just lazy. Keyboards take work to enter things into. It would be terrific if the net ran on IPV6 and every user IP could be tracked back to a specific city block of geographical point.. and the routing table used to target ads to the neighborhood. Google should just buy all the Yellow pages advertisers for the database and then merge it with their platform.. better yet offer the yellow pages publishers a rev-share.

—-Answer—-

The way we search today isn’t natural. Search engines provide AVERAGE results for our request, while we think in PERSONAL terms, based on our experiences in life. This is ultimately the difference between your brain and a search engine.
Because search engines don’t have the DB you have in your brain you have to go through a discovery phase in order to find what you are looking for. That discovery phase isn’t natural as you now have to recall all sorts of information in order to find what you are looking for.
Think of it this way, if you think of the term “real estate’ you immediately take into consideration the beautiful house you saw yesterday around the corner, the article on emerging markets you read last week, or maybe the a mortgage you are in the process of getting, and so forth. The term “real estate” in your brain is much more complex then simply “real estate”. It has “legs”!
But in your brain, do you consciously remember all those legs? the answer is.. no.
These are all links and references built over a lifetime. The brain is truly the ultimate mainframe!
So the answer here current search methodology isn’t natural and search engines try to educate you how to search against your natural thinking process. Long term, it won’t last.
The answer to this is to create a LIFE DB ( this is just a start.. http://research.microsoft.com/adapt/sis/ ) and tap into it when user shows an interest. The biggest catch here is not to collect the information, but to use it while respecting user’s privacy completely. It sounds counter-intuitive and plan impossible (when explained what comes to mind is “mind reading technology)”? but as I discussed this with you privately at TRAFFIC Delray last year, it is possible and we’ve already solved it a while ago. We’re just too busy with other projects to put this in motion right now.

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