2007 February archive at Conceptualist.com, By Sahar Sarid

Archive for February, 2007

Re-enforcing Direct Navigation (The “Good boy” Concept)

Published on February 28, 2007 in Domain Names. 4 Comments

Searching is a global mindshare. Some people reach sites by searching through search engines, like google, yahoo, msn. Others get to sites through word of mouth, and yet other through bookmarks.
Besides these methods some (estimated 10-15% of search traffic) type in domain names, essentialy those are keywords without spaces, with an extension, such as RodeoDrive.com) to their address bar with the hope of cutting through the search engine’s noise and get to a final destination quicker. This is called "Direct Navigation".
Search engines work relentlessly to increase their search market. While each of them do it on its own ("Do you yahooo?" or "Google this") together, they increase the concept of finding information through a search box.
Domain owners should unite and enforce what consumers are already doing, that is, searching through the address bar. Some consumers search through the address bar naturally without thinking of it much, as they are not techie.
One way for domain owners to increase their property valuation is to increase the search mindshare of type in traffic. This will not cost domain owners a penny as the traffic is already in place and will simply tell visitors that what they do, type in domain names, is a good thing.
The concept here is to enforce a behavior that is already being conducted by our visitors.
The following image represents the thinking which domain owners should strive for:

There’s no cost invovled. The image (whatever it is) is non-clickable and will not reduce from your CTR or traffic. Think of it this way, if we increase our mindshare from 10% (assuming it is 10% now)to 12.5% you will increase your earnings and property value by at least 25%.
You have nothing to lose but the world to gain.
I’ve been preaching this concept for many years and most never got it, but it is true today as it was then. If we change the market mindshare we will change our income level and property values.

My Dogs

Published on February 28, 2007 in Dogs. 3 Comments

My love for the German Shepherd breed began with a two months old puppy. Her name was Muki.
Muki passed away two and a half years ago at age 13 and she was the world to me. To Muki.. RIP.
currently, a big part of my family are my two German Shepherds, Lala and Dixe.
They are both around two and a half years old. Lala is a Schutzhund 1 and was trained by Carl Smith (second from right), a top notch police dog trainer from Franklin, Tennessee.
If you are looking for a German Shepherd, adult or a pup, and interested in the very best, shoot me an email. I do have few contacts who may be able to help you.

Ask away

Published on February 28, 2007 in Ask Sahar A Question. 107 Comments

1$ per question, limit two per household
I’m kidding of course. If you have any questions feel free to ask (Post a comment in this thread/post). Will do my best to answer in a timely manner.

Answers would be under your post. In order to read you will need to come back to this section and check for updates.

Who Am I?

Published on February 28, 2007 in General. 1 Comment

My name is Sahar Sarid. Born in Israel, currently live in beautiful South Florida. I am a Co-Founder of Recall Media Group (RMG), a company that develops e-commerce sites and platforms.
Some of RMG’s related projects are FuneralHomes.Com, FuneralJobs.com, NFDR.com, Flowchart.com .

(NFDR.Com, Flowchart.com will go live within few short days)